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Three kinds of consciousness to ensure the long-term development of food machinery enterprises

Issuing time:2019-05-15 14:25

At present, people’s living standards are getting higher and higher, and the demand is getting stronger and stronger. Food machinery manufacturers need to penetrate into the general public and change "what the market needs, what I develop and produce" to "what I develop and produce, and what is popular in the market". The development of its own food machinery has always been in the market, "developing one generation, eliminating one generation, continuous development, and continuous elimination". As the market becomes more segmented, the development of food machinery in the future will tend to be fast, efficient, convenient, and low-consumption. In particular, the demand for small food machinery will increase. This requires the majority of enterprises to go out and investigate The wind.

   The second is brand awareness

  Brand is the soul of an enterprise. There are a lot of various mechanical products, but there are few good brands. Why? Some companies do not pay attention to brands and only research and develop. As a result, good products have no good brand, which affects the increase in market share. A company must have reliable product quality, high-quality after-sales service and image-building marketing and promotion, all of which are indispensable for running its own brand. In fact, we have lost a lot of market opportunities right now. A small food machine introduced by a friend is very convenient to use and good in quality. Introduce other friends to use the response is very good. But everyone also said that they had never heard of this product before, and it was not seen in most areas of the province. It can be seen that the market for this kind of small food machinery is very broad, but because of its low popularity, the production volume cannot increase. If this company invests more in brand management, the results may be different. Brand awareness is a business philosophy. Advanced brand awareness keeps the company at the forefront of the market in the competition; while awareness is lagging, and all previous efforts will be abandoned and all will be lost. Therefore, such as Guangzhou Xinghuo, Jiangsu Qunjie, and Beijing Parker.

   The third is the user's advanced awareness

   Regardless of the product, its final consumer target is the majority of users, and the users determine the market. In foreign countries, some milk production companies have established user consumption profiles, that is, produce products with different ingredients according to each user's health and physical needs. Despite the trouble, the "all for users" consciousness has won users for the company. Our country has a vast land and abundant resources, a large population, different living standards in different regions, different customs and habits in different regions, and different needs of users in different regions. Therefore, as a food machinery manufacturer, it is necessary to establish user-advanced awareness, that is, to develop and produce products that are satisfactory to users according to the living standards, population numbers, eating habits, and raw materials resources of each region.

   With my country's accession to the WTO, the direct business activities of enterprises will expand to the international market, and users in the international market will have a stronger sense of advancement, and enterprises should not take it lightly. According to reports, when foreign merchants are currently exploring the Chinese market, they attach great importance to the advance awareness of users. This is also an important "magic weapon" for them to quickly occupy the Chinese market and gain the trust of Chinese users. Therefore, domestic enterprises must focus on users and do a good job and in-depth research on our food machinery development to meet the growing needs of users.


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Hefei Jiajie Electromechanical Equipment Manufacturing Co., Ltd.
General Manager: Liu Sheng Contact number: 13460650288 15855157798 Email: 42692558@qq.com Contact address: No. 109, Woyun Road, Economic and Technological Development Zone, Hefei, Anhui Province
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